UX / UI case study: Design of an app to locate live music
The idea of creating an app arose after a meeting between friends in Barcelona. They decide to go listen to live music, but they don't know how to find it easily and quickly.
Laughing, they comment that they should create an app.
My friend contacts me to help her with this project. I don't know how, I end up getting involved to the point of forming a partnership with Bea, the promoter, and Guillem, a developer who is making it possible. We are still in process.
Create a value proposition and date a PMV to raise funding
Desk Investigation
Benchmark
Surveys & Interviews
Insights & Ideation
Prioritization
Architecture
Moodboard
Style Guide
Visual
In search of live music lovers
Age range They are between 24 and 44 years old considered millennials
Attitude Informed and spontaneous
Preferred genre Rock, garage and signature music
Common patterns
Fear of missing something drives millennials to show up, share, and participate on social media
72% of millennials prefer to spend their money on unique experiences
Shared memories are so much better
They love to be the first to know about something
Surprise factor generates an immediate satisfaction effect
We find common patterns in users
Discover As a leitmotif because surprise and immediacy give them enormous satisfaction
Live Because experiences and memories are what lasts
Share Because the memory intensifies and testifies to what has been lived
Once the insights were identified, we began to devise and prioritize functionalities that improve the experience
1st PHASE
2nd PHASE
Concert geolocator
Smart search engine according to your tastes
User as content generator
Ticket Sales
Real-time videos of live music
History of concerts attended
Notifications and alerts for nearby concerts
Hall capacity indicator
Social network and concert dates
Schedule automation for premises
Concertmapp is a live music geolocator that allows you to explore nearby concerts, live a unique experience and share it
Explore, live and share
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